Do you plan to incorporate social media marketing in your marketing plan this year? Have you thought about how social media marketing coincides with marketing strategies – both online and offline? How many ads nowadays say something about Facebook.com or Twitter? It’s time to integrate social media into your marketing plan. The use of social media should be a prime element of any strategic marketing plan. Implement social media marketing or be left behind.
First, “Getting on Twitter” is not the only marketing strategy in social media. Some of the areas related to social media, you might consider and include in your marketing plan in general.
1) Do you know where to hang out online with your customers?
2) Have you identified the problems and solutions?
3) Identify the places to visit? What is the client’s social network of choice?
4) Depth of participation: Did you set the level of engagement and conversation?
5) Ask yourself if you have the resources, time, and network resources, to and participate in social media and social web?
Social Network Marketing is the new buzzword for marketing professionals and companies trying to cash in on the mobile professionals who use the various social networking sites like Facebook, MySpace and Twitter to push their products and services. For you, as a business owner, to try and create the buzz on your company via Twitter could take several months as you learn the ins and outs of gaining followers and getting them to gain additional followers for you that actually look at your “Tweets”.
Social network marketing is a totally different kind of environment than traditional product marketing. Social network marketing has to be much more subtle and entertaining than a traditional marketing plan. The members of most social networking sites like Twitter are not interested in purely commercial pitches via “Tweets”. If you are not well versed in the idiosyncrasies of Twitter and other social networking sites using a social marketing agency or a web marketing agency with social networking experience to handle your program will provide excellent results in a relatively short period of time.
There is a new division of Salton – the makers of George Foreman grills, Applica Consumer Products that has produced a filter water bottle for the general public under the brand name of Clear2Go. This bottle has a filter that is good for up to one hundred gallons before changing. This will keep as many as 757 plastic water bottles out of landfills. To get the word out they have set up sites on Facebook and MySpace and are using Twitter in an interesting way.
Lance Armstrong, of Tour DE France fame, endorses both the Clear2Go filter water bottle and the Clear2o filter pitchers. Applica is running a “Win a Ride With Lance” promotion to drive even more awareness with the public. Lance has almost one and a half million followers on Twitter and unlike most people with a large following they actually check his Tweets out on a regular basis. Applica’s social marketing agency has set it up so that Lance will Tweet on the opening of the promotion and on the day it opens on Facebook as well. In a recent Tweet from Lance he posted that he was going to ride at 5:30 pm at a local park in Dublin, Ireland the next day.
Over 1000 people showed up to ride with Lance and the police blocked the park off so that more wouldn’t come. He rode for two hours, signed autographs and had many pictures taken while riding. If you can get a social marketing agency to use Twitter to this extent imagine the revenue your social marketing campaign can generate.
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