Success as an Internet entrepreneur depends largely on how people will perceive you, which, in turn, depends on how effective you are at branding yourself online. Getting the attention of the right people will be easy enough, but having them see you the way you want to be seen is another matter altogether.
Five Blind Men
Remember the story about the five blind men and the elephant? Where each man touches a different part of the elephant and thus, described the animal differently? Branding yourself online is a little like that - if you do not do it properly and consistently, people will see you differently and probably not in the manner that you want to be seen.
Let the Trumpets Sound
Branding yourself online means that this is no longer the time to be a wallflower. It's time to shout out to the world what you have, what you know, and what you can offer them. There are many ways that you can do this, and all they will take is a few tweaks in as many social network platforms as you can manage. It's better to have a few well-managed accounts than to have too many that you can't really look after.
Consistent and Creative
You have to remember that in order to brand yourself online as effectively as you can, you have to be able to back up your claims. This means if you say that you are an expert in a field, you should be ready to put your money where your mouth is.
You also have to be consistent. This means that although the content in your blog pages, websites, and Twitter account will be saying the same things about you, you should find a way to say everything differently. Otherwise, you will begin to sound like a broken record player, and people tend to tune those out as white noise. It would also be better if you see these tools that you are using to brand yourself online as ways to have fun while meeting new people. If you study them well, you will realize that that, after all, is their primary purpose.
Interaction
Another thing that you should remember about branding yourself online is that you should talk with people and get to know them, as well. Otherwise, you will seem too impersonal or uncaring, much like an automated 'bot' account. If you have ever been put on hold while a computer runs a recording over and over again, you would know that it really isn't a very good feeling to be stuck with a machine. The fact is that these social network platforms provide the means for such interactions anyway, so make use of them to be effective in branding yourself online.
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