In the traditional world of business, the concept of branding is synonymous with companies, products or services and very rarely has the concept extended elsewhere. However, in the Internet world, it is possible to use online branding techniques to build a person as a brand. It will be recalled that the whole purpose of branding is to build certain attributes around the brand which then become identified with the product or service. If the brand is strong enough, people will identify it with quality and exercise their preference for the brand instead of the competition. The object of branding yourself online has the same purpose, that of creating a separate and distinct personality for yourself that makes you stand out from the pack.
The process of branding yourself online starts with identifying the qualities that are associated with you and reflects all the best things about you as a person. Build a strong mental picture of yourself as you would like to be seen by others and pick your best qualities that reinforce this image. For instance, do you want to be seen as bright and trustworthy or do you want to be perceived as a guru in any particular field? Be careful in making your choice and remember that these choices are as much about setting objectives for yourself as they are about making promises to other people.
Having identified your online persona, the next step in branding yourself online is to project this persona in the strongest possible manner using every single communication channel that is available. Social networking media is particularly effective so make full use of Web sites such as Facebook and Twitter. Be very particular about the language that you use to project your personality and use this kind of language consistently. For instance, if you want to project yourself as a guru, you need to sound knowledgeable and objective, not emotional or hysterical.
Create a voice for your personality and use that voice to make yourself heard wherever it will be useful. In this last stage of branding yourself online, your vehicle for expressing yourself could be a blog, a website, active participation in online forums or any combination of these. A website is a useful base to which you can drive traffic while using search engine marketing methods. Remember that the website must be so designed that every single component reinforces the personality traits that you are trying to project.
Scott is an online business coach who is passionate about helping others and works with a team of highly successful internet business owners. If you would like to learn more about Scott or how you could earn five figures monthly from home working part time, click here Explosive Home Income [http://www.explosivehomeincome.com]
No comments:
Post a Comment