Increase Your Company's Market Share With Local Search Engine Marketing

When business owners look to increase their marketing return on investment (ROI), they often ignore the low cost solutions afforded to them by using local search marketing tactics. Given the relative inexpensive nature of inbound marketing approaches, or more commonly referred to as online marketing, business owners need only decide to take advantage of this cost effective marketing approach.

Businesses can adopt some simple and straightforward approaches to ensure their local business is not only visible to their customers, but is also their customers' first choice when searching for information. Affordable SEO services include helping local businesses focus their promotions and advertisements on keyword specific words and phrases most likely to be searched by potential customers. So, what are the most common online search marketing tactics that businesses can use to position their companies at the front of the line?

Links to Chamber of Commerce Websites

One effective way to promote local businesses is by securing links on a town or city's chamber of commerce website or blog. These chamber of commerce sites are often the first location customers turn to when looking for reliable businesses. A link on a chamber of commerce website provides instant recognition.

Links with Complementary Businesses

Maximizing a company's marketing budget takes initiative and the ability to think outside the box. Another approach is to secure a link on the website or blog of a local business in a complimentary market or industry. This is another proven approach to maximizing a company's visibility within its local market.

Keyword Focused Articles

Most online searches are specific in nature. Individuals searching for local businesses always reference the town or city within their searches. Article writing is another effective online search marketing tactic in that it allows authors to focus articles, promotions and sales advertisements, on those keywords most likely to be searched by consumers. These articles can be placed within a company's website and blog or published by any of the number of online content providers.

Social Networks and Forums

Today's consumer is connected in ways like never before. Companies must link their website and blogs to those social networks and forums most likely to be visited by their customers. The focus is to identify those social networking platforms that are applicable to the customers' demographics, likes and interests. All of these social networks and forums are free of charge and are a solid resource for local businesses to reach out to their customers.

Companies don't need to have large marketing budgets and vast resources in order to benefit from these simple approaches. Even if companies choose not to go it alone, there are a number of affordable SEO services that can better position the company's product offering. It simply takes a plan and a willingness to enact it.

Author is a freelance copywriter. For more information about affordable SEO services, please visit http://www.atlanticseo.com/.