How to Be a Social Media Manager From Home! Social Media Jobs Vs Social Media Consultant!

The concept of working as a social media manager is fairly new and there is much confusion for newcomers as to what is involved in this new industry. In fact, even those with marketing experience are just beginning to explore the different options associated within this field.

As more and more companies strive to build an online presence through social media outlets such Facebook and Twitter, there is a growing need for these same companies to find people to manage their online profiles. The goal is to build connections with potential new customers. While this is not extremely time consuming, it does involve a steady effort on a weekly basis, if not daily. To do this, businesses are realizing the need to hire people to achieve their marketing goals.

Managers are hired in two capacities. The traditional method is in a "day job", to use a layman's term. If you pursue this avenue you will be hired as an employee. This requires you to work in the office of the company who is doing the hiring. You may need to relocate and the job may in a part time or full time capacity. This method usually requires additional marketing experience. If is rare for a business to hire an employee if all they need is social media management and therefore will tend to make the job description part of their overall marketing mandate.

Additional draw backs for a company when hiring employees to work within their place of business include the need to pay a regular salary with benefits. The simple fact of the matter is that it does not take more than a few hours a week to manage a companies presence online, so businesses are less likely to strictly hire a social media manager as an employee. There simply is not enough to do to fill the hours in a week completing this task.

This opens up the second capacity in which a company may hire a social media manager is as a sub-contractor. The benefit for the business is that they only need to pay a social media consultant for the few hours a week they are working. This job can be done from a home office which can save the company thousands of dollars per year. They do not have to pay benefits and can be less stringent about finding someone with additional marketing experience to handle tasks in non social media marketing avenues.

Working as a social media manager from your home is also of benefit to those who only have marketing experience within the field. You will have a narrowed and focused job description which includes the setting up and maintaining of a Facebook page or Twitter account for your client. The added benefit for the consultant is that they can work for multiple companies and make more money per month than if they just received a single salary in a day job. The draw back of course is lack of job security and it takes more of an entrepreneurial mind set of someone who is building their own business as someone who is self employed.

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