7 Reasons Why Your Business Must Hire A Social Media Manager

Here are 7 reasons why your business must hire a Social Media Manager/Online Consultant.

Your Social Media Manager will:

1. Audit Your Existing Online Presence!

Your Online Consultant will evaluate your current web presence by looking at your website, blog, traffic solutions and existing social media presence. A lot of businesses do have some online presence. However, quite often, businesses take advice from web designers and their IT staff and end up making a right mess of their online marketing.

2. Determine Which Platforms Work Best For Your Business!

The fast paced business may enjoy Twitter but could be missing out on the huge potential of Facebook and LinkedIn. We have also met clients who only use aspects of Facebook and ignore the likes of Twitter and YouTube.

Having an online presence on just 1 or 2 platforms can be detrimental to your business - by doing so you are effectively shooting yourselves in the foot.

For any business, you need to be using several Social Media Platforms to maximise your business's exposure on the web. If you have no online exposure whatsoever, again the easiest way to get web presence is via the use of sites such as Facebook and Twitter.

3. Create And Manage Your Online Presence!

Whether you have an online presence or not, your Online Consultant will ensure that you maintain a strong online existence that matches your business's practices and ethics. Your Accounts and profiles will be created and then managed for you.

Whether you are looking for only basic online presence in the form of for example Facebook and Twitter accounts or more detailed content creation & distribution, audience building and basic reputation management across your social media platforms, your Social Media Manager can handle this all for you.

4. Clean Up Your Profiles!

Your Consultant will periodically clean up your inbox and direct messages that you may receive on Twitter or messages you receive on Facebook or LinkedIn.

All too often both business and personal social media profiles can get cluttered with a lot of useless information and spam. You only have to take a brief look on Facebook to see the many business and personal profiles that are managed poorly and hence show up a lot of spam and inappropriate information on their pages.

Cleaning up profiles can be quite a laborious job as some of our business clients get over a 100 unwanted messages a day across their social networking platforms. There are programs that can be applied to simplify the method but it is best to have a human eye determine what spam is and what may be important information. Too often the programs available cannot distinguish between automatic direct messages and 'real' messages and will hence delete all of them.

5. Handle All Status Updates!

As a business, it is important to keep your online sites alive and active. To ensure this, you need to make regular updates across your platforms. Your Online Consultant will post pre-approved status updates to make it easier for your business to focus on what you do best.

6. Work Closely With You!

Sometimes, businesses may feel that they are not being authentic if they are not answering all of their 'tweets' or messages on the different platforms themselves. Your Online Consultant will not post anything that has not already been approved or sent to you in advance. Hence, anything that is posted, will appear as if it was posted by the business itself.

Your Online Consultant is here to support the digital relationship and engagement that is necessary for your business to succeed in the online world. Your Social Media Manager will take all the headaches and overwhelm off your shoulders and will partner with you and help you with all the technological aspects that you may or may not have time to learn.

Some businesses may have the knowledge of the technological aspects of Social Media. This is great, however, to execute a full blown Marketing Plan via this medium can be very tedious and time consuming.

Any business person from any field can benefit from a Social Media Manager or Virtual Assistant. Your Online Consultant can post articles for you on your blog and research content to be shared on the different social media platforms.

In essence, your Online Consultant will work closely with you to allow you to focus on building and growing your business. And the great news is, the above can be done for you using a completely 'hands-off' approach. Your Social Media Manager is able to manage everything for you leaving you to concentrate on running your business.

7. Will Save You Money!

A good Online Consultant is a valuable asset for any business as he will save you money in more than one way.

Did you know that you could spend less for more return if you were to harness the marketing strategies and techniques that work today? A lot of our clients no longer need to use traditional advertising such as Newspaper, Yellow Pages, TV and Radio advertising to bring in new business. Their customers now come to them rather than the business having to actively search for new clients, and all for less than their current advertising spend!

Your Online Consultant can help you to create and maintain a strong local marketing presence and gain market share in your particular niche.

A full time Social Media Manager is a valuable asset to any business and hence demands a very high salary. By outsourcing the Social Media element of your business to a Social Media Manager, you can save your business thousands, and at the same time gain the expertise of an established expert who is in very much high demand today.

Dr Javaid Kiyani is the Managing Director of Magnetic Marketing Services, which specialises in providing social media and online marketing solutions for your business. We are Social Media Managers and Consultants based near Birmingham, UK.

Our Social Media Strategies are currently being used by businesses all over the country. As a Social Media Agency, we stay up to date with the latest technologies, strategies and techniques ensuring our customers and clients are using the most up to date methods.

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