I know, I know, you think that you have heard or know all there is about resell rights and why should you read another article about it?
To be honest, it is because there are more to buying the rights to others work than just meets the eye.
This article is all about rights - resell rights, master resell rights and private label rights - what each one is and how YOU can use them to your ultimate advantage!
If you are new to the concept of buying rights to resell to others, you might not understand the differences between the different types and what they really mean. More importantly to your money as an Internet Marketer, you may not understand each of the different rights advantage and how to use the different rights given to the best advantage!
Let's not beat around the bush here, the only reason to get involved with Internet Marketing is for the money, right? And if you are unsure what the different resell rights are and how they can be utilized, then you may be leaving a LOT of money out there on the Internet instead of in collecting your bank account!
There are four basic rights types that are sold with a product. These are: Personal use rights, resell rights, master resell rights, and private label resell rights.
Personal Use Rights
If nothing about rights is mentioned when purchased, then it is assumed that the product has only personal use rights. Which means you have the right to acquire it, print it (for personal use only), and even copy it (as backup for personal use only). The majority of products are sold in this category.
The best thing to do for this type of product is strictly to affiliate for the product owner and drive as much targeted traffic that you can through your affiliate link for the product owner to take orders, deliver, and then pay you your commissions.
Some times when you purchase a product you get resell rights. You will definitely know if you have resell rights, it is never implied, nor is master resell rights nor private label resell rights. All are usually explained in great detail. And normally, you will also receive a list of your rights with this product explained in great detail as well.
In addition to personal use rights, when a product has resell rights, it normally means that you, the purchaser of the product, has the right to resell the product. You can not make any changes to the product, you have to sell it as is. But you can all of the sale that you resell the product at. Some times you can sell the product for whatever you want, but you can not give it away nor add it as a bonus nor a make it available for free through a member site or as a squeeze page offer. There are even times that the resell price is dictated and can not be changed. This is normally explained in detail with the product.
To be able to resell a product works great as one-time-offers, as back end sales, email list campaigns, and even pay per click campaigns. They are great because a lot of times you can sell the product through the reputation of the producer, yet you get to keep all of the money. So it is actually better than affiliating because it is like you get the benefit of the experience of the creator without having to split sales!
Master Resell Rights
In addition to your personal use rights and resell rights, master resell rights give you the extra benefit of being able to give the product away for free if you desire, or sell it for whatever price you desire.
This type of rights product works great for promotions, as an added bonus to something else you are selling to use as an incentive, or several other options. You could use it as an incentive to give to somebody for the exchange of their name and email for your list. You can use it in a member site or email club as that weeks/months bonus product gift. You can use it as an incentive for a one time offer purchase or a back end purchase by offering it free when the purchase the oto or bank end. You can print it off and sell it as a manual for whatever price you want. You can even create a class around it, sell the class study for whatever price you want and use the product as the manual you are teaching from!
In my opinion, if you are going to purchase rights, you want to get as many as you can. I try to stick to at least master resell rights when I can. But wait, there is something even better!
Private Label Rights
Oh, this is the mother of all rights! In additional to everything I mentioned above, you can go that one step further with this product by changing it completely and reselling it or give it away as you wish! You can even be so bold as to claim the work as your own and sell it that way.
Private label rights are the top of the chain. They work great for everything mentioned above. They can be re-labeled with your company logo if you like. They can be sold as a product you created. There is no limit to the things you can think of doing when you have Private label rights!
Now do you see why I think resell rights are often overlooked and ignored for the potential that they truly have? Even though you may have become use to seeing the ability to buy resell rights with a lot of products being pushed or even bundled together, you should really take notice of these in the future.
The amount of money that can be made with resell rights varies, but some times it is only limited to your thinking outside of the box!
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