Pinterest is the hottest new way to increase your visibility and credibility on the internet. By interacting, getting organized, setting up interesting Boards and staying engaged, your Pinterest followers will be more than just loyal fans, they will be a free marketing force.
INTERACTING:
Engaging with your Pinterest followers is absolutely imperative if you want your community to grow. People truly do want to learn more about the human beings behind the pins, so strive to work at least a little bit of a personal touch into your pins. Because it is a social community, following others back shows that you are not just in it for yourself, but you are open to engaging with your Pinterest followers. This is what makes loyal followers and grabs you the most Pinterest repins. It also gives you more ideas and content for your own Boards.
Feel free to comment, like, and repin from other Boards. It shows that you are open and interested in what others are doing, and it also gives you a bit more exposure. Since Pinterest likes and repins are visible on both Facebook and Twitter, every effort you make has exponential benefits.
GET ORGANIZED:
The better organized your Boards are, the more likely you will get Pinterest likes for them. Do not be afraid to get very specialized on your Boards. For instance, some people use their Boards to plan their weddings, build their dream homes, save favorite recipes, and/or build their Christmas wish lists. Of course, there are inspirational quotes, favorite books, and lots of pictures of cute pets. Organizing your Boards into specialized subjects will enable you to attract Pinterest followers who are browsing by subject or keyword. They are more likely to become fans if your board is specifically speaking to their interests.
How does this work for your business? If you own a larger company, consider creating Boards for each department or based on the interests of different areas of your staff. Make sure you have Boards for each product line or innovative technology. Smaller businesses can create Boards for before and after photos of job sites, infographics about their trade, and links back to their blogs. One interior designer has a Board for each color pallet, for example. Her Boards are very pleasing to the eye and her account has something for everyone.
USE CAPTIONS:
When sharing a Pinterest pin, always include a detailed description in the caption/description field. Don't go overboard, but do provide enough vital information for viewers to find your site or product and give them a reason to consider purchasing (such as a coupon or other incentive). Make it interesting, enticing, and brief. Do not be afraid to include a call to action.
When you have all of these elements in place, the Pinterest followers you attract will be of the quality that best help you promote your business, program, or message.
INCREASING PINTEREST FOLLOWERS:
Ultimately, your goal is to get a high number of Pinterest likes and repins, which means you do need an army of followers. Some programs offer you the option to purchase blocks of followers for a small fee. You can buy Pinterest Pins, Pinterest repins, and Pinterest likes on your pins - all of which will help you get some quick traffic. Look for a service that targets specific subjects and keywords so that when your Boards are offered to potential followers, it's a mutually beneficial relationship.
Meanwhile, you will find it fun and educational to find, follow, and repin others on your Boards. So, remember to get organized and interact with your Pinterest followers by keeping your content fresh and interesting. It will boost your brand and build your authority. Make sure you integrate your Pinterest account with your Facebook and Twitter accounts to get all the exposure you can.
My name is David Stockholm and I have been involved with internet marketing for many many years. I find that Pinterest is the most enjoyable experience that one can have while learning about what other people are feeling and experiencing in their lives. The best thing is finding out about what's new in the world, what people are selling and what people are buying. I always want the next new thing out there. For marketers, sometimes you need a little help getting on board and I have found a company, GetRepins.com, that can do just that. Check out their site and also see more of my thoughts about Pinterest. Go to http://www.GetRepins.com.
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