It is important to have a marketing strategy if you are selling products with resell rights. This is because the internet is already full of marketers who are selling products with resell rights. You need to be able to compete to make some profit. The following are common marketing strategies for products with resell rights:
1. Sales Letter
Your sales letter should address both product customers and resellers who will be interested to buy resell rights and sell the product. Product customers may initially be interested in just the information you are selling but you may be able to convert some of them into resellers. Your sales letter should then contain why your product is useful and unique and why your target buyers need your product. You can then include opportunities for your customers to earn by introducing your product's resell rights.
2. Up Selling
Your sales letter may contain nothing about resell rights. After a customer buys your product however, you can forward him to a thank you page with an offer to buy resell rights for a bargain price.
3. Resell Rights Bait
If you are a merchant with a lot of merchandise, you can mix and match some of your products and their resell rights. Let's say for example that you will throw in the resell rights of one product for free if your customer buys two products from you.
4. Back Link Marketing
You can put your links on a product which your current resellers are selling. Some of your reseller's buyers may become interested too in reselling your products especially if your products are good. Your back links can easily point them back to your web site for instructions on reselling. You can also embed back links on your blogs and articles on article directories.
5. Affiliate Re-Branding Fees
Potential resellers might become more interested to buy and sell your product if you give them re-branding rights for a small fee. They can be your affiliates and put their links on your product too. This is attractive for resellers because people who buy your product through them may also be able to access their embedded links.
6. Paid Membership Sites
You can offer valuable information to your members on your site. You can also however, offer them the chance to buy and resell your products.
7. Advertisements and Endorsements
You can always use traditional marketing strategies like ads and endorsements. You can put ads on your affiliate sites or post endorsements on your website. Some people might be convinced to buy if others have good experiences of buying and reselling your product.
8. Sample of Product
Some resellers want to be sure that they are reselling a good product. A great way to convince them is to let them sample a part of your product. You can even post your sample on your own website for the entire public to see.
9. Auto Responder System
Both potential customers and resellers who visit your site may not be convinced at first about the value of your product. You can offer to send them free articles and tips on your niche topic in exchange for their e-mail addresses. You can then use an auto responder system to send them both your promised tips and resell rights updates and offers.
10. First or Wait Strategy
You can advertise that you have an original and unique product that has never been out in the market yet. Serious resellers may immediately become interested because resellers who are on the first selling level naturally benefit more than bottom level resellers. When resellers have flooded the internet with your product, wait a few months to let things cool. Re-introduce your product or a repackaged version when people no longer seem to remember.
The author of this article has been successful online business owner and advanced member at one of the best online business memberships available on the Internet for a long time. If you want to know more about this top-notch membership and how it can help you to start and operate your own profitable online business visit http://www.TurboOnlineBusiness.com .
No comments:
Post a Comment